Sue's Views

Archive for Articles

Mi6 is looking for a few good spies… in the newspaper

Sunday, February 19th, 2012

By Jeff Beer  | February 16, 2012

     Ever wonder how James Bond got his job? If movies have taught us anything, covert government operatives are recruited on college campuses, the military and through other less-than-traditional means. But earlier this month Britain’s famed Mi6, or Secret Intelligence Service (SIS), did something very un-Hollywood: it placed a want ad in the newspaper.

The unbranded,, copy-heavy ad, created with London ad agency M&C Saatchi, appeared recently in the London Evening Standard and the Sunday Times. It has the look of a secret file freshly pulled from a weathered manila envelope and teases the reader to not balk at all the words. “You’ve read this far. You’re in a minority. Only 17% of people ever read adverts past the headline. Assuming, of course, this is an advert. There’s no logo, no obvious contact details and no product. You’ll have to read on to find out more….”

Further down, it offers, “Your peers see you as dynamic. Your bosses may have you earmarked for promotion. But there’s something missing. A nagging feeling that you could be doing something more worthwhile. Something more rewarding, but not simply in a financial way.”

It goes on to detail the ideal candidate’s ability to, among other things, “integrate seamlessly into the day-to-day society of a different country.” Hmm. And then the kicker: “By reading between the lines, you’ve probably guessed what we’re after…. You may even consider applying. You may feel like talking to family and friends about this. That’s completely natural and will end your application process before it’s even started. So if you want to discuss applying, discuss it with us and no one else.”

Comments

By Sue Ricketts

Would you think this ad was a spoof if you saw it? Most people would wonder who has enough money to put such a large advertisement into major daily newspapers if it’s a joke. And spend that money on only 17% of the paper-reading populace of England? Is this a sign that colleges and military personnel are not working out well for government spy agencies? Are they now willing to enlist “lower class” riff-raff as world spies? Maybe they need some cannon-fodder as they’ve been losing too many spies around the world lately? Would you be thinking of applying to such an ad?

So You Want to Write a Blog

Sunday, February 12th, 2012

By Sue Ricketts

Many of my readers have asked for tips about writing a blog. This is my third year producing a weekly newsletter. I have found it very rewarding for me and from the comments received others have too. After receiving another request for suggestions, I am finally putting things down on paper.

 Pick Your Theme(s)

Think seriously about what you want to write about and how often you will produce fresh material. I chose to provide three items each week.

  1. An article – usually written by myself in order to challenge myself to keep on doing what I enjoy: writing.
  2. A Book Review – this way I challenge myself to read a book a week which helps me to broaden my thinking, expand my mind, improve my own writing style and stop me vegetating in front of the TV set.
  3. A Financial Tip – since my day job involves individual financial planning, insurance and investment sales, I like to share my knowledge with my reading audience.

This way I know what I need to produce. I’m on the lookout during the week for news, articles and information which I can use to entertain and discuss with my audience.

Create a Format

If your doing a newsletter you can pick up many “canned” versions online at places like WordPress.com and MailChimp.com. You may want to be original though and if you don’t have experience designing a blog-page (a place to store your writings which matches the theme of your newsletter) then seriously consider hiring someone to do the job. You want to be a blogger – not spend months learning how to create a theme. It will cost you somewhere between $100 – $200 but be well worth it if you want to become original, respected and read. Make sure that you allow for comments and a few new topics as you grow in experience. You may not always want to do the same thing forever. Whatever you decide, make sure that you start with something which you know a lot about. If you’re not an expert on a particular topic you will find yourself borrowing all your content from someone else. Not only are you open to plagiarism (stealing original material) but your not adding anything new to the universe of writing. Copying and pasting is not original work and will not make you stand out in any way. Think carefully about why you want to become a blogger if that’s all you intend to do.

 Find an Audience

Never, ever use a purchased list and never send your material without asking first if they want to receive your creations. Most people have friends on Facebook, Twitter and Linked-In. Start by sending a polite request to ask if they would be interested in receiving your output. List the newsletter or blog on your business card and pass it out when you meet new people. Invite them to try for a while to see if they enjoy your ramblings.

On your newsletter and content page make sure to tell readers how to sign on to receive regularly and also how to sign off when they don’t. And here’s something for you, don’t get offended if people opt out of your blog. It’s Okay. They may have moved, got a new job, or had some serious event occur in their lives which does not give them leisure to read your musings. It may not have a lot to do with you. Don’t get discouraged. Others will come.

Many of your audience will come from recommendations from your readers, others will put you on their RSS feeds so that whenever you publish a new article they will be alerted and will read. The way to know if you are being read is to judge by the comments you receive on any article.

 Don’t Just Allow All Comments

You can set your comments section to put all comments into the Spam folder for your review. Periodically read through them and allow the ones which make sense. I don’t judge by favourable or unfavourable, but by suitability. Why would you do this? Well, a lot of comments are from people who are selling something, listing their websites and/or are selling medications and porn sites. You will want to review these and most likely not have them posted on your page. There are also a whole other breed of users who think that if they post 500 comments on your site about themselves it will get them higher up in Google ratings because their name is mentioned a lot of times on the web. These comments have nothing to do with your writings, your site, or anything you are doing. Don’t become an advertising board for lazy people.

I also strongly object to postings which have pornographic or sexually suggestive email addresses and just throw them in the trash and delete. That’s just my preference. When there are fifteen comments from someone who sells hand bags, you know it’s spam. Always screen the comments and be sure they are on point, not repeating the same comment over and over and appropriate to the article they are commenting on.

 Guest Authours

When others want to post to your blog, always review it first. Check for grammar and spelling as well as the appropriateness of the article to your theme. Take pride in your blog and be sure that you are in charge of all the content. No matter how well written an article may be, if it doesn’t fit in with your theme, don’t feel obligated to let that article be posted. It is your reputation which will fail if your audience doesn’t like what they see.

If you use others content on your webpage be sure to attribute the article properly to its authour. Just as you would hope that no one would steal your writing and claim it as their own.

 Challenge Yourself

There is no point in starting something if you don’t intend to keep it up. In order to earn a faithful readership you need to keep plugging away and not become hit or miss. I like the challenge of creating on a regular basis and take pride in what I produce. I hope this article fits the bill for other would-be bloggers. Comments always welcome.

The end of illness?

Sunday, February 5th, 2012

A ‘rock star’ doctor says throw away the vitamins, load up on baby aspirin, and keep moving

by Brian Bethune on Monday, January 23, 2012

Take statins if you’re over 50, and baby Aspirin, too. Drop the vitamin supplements like they were a lit cigarette. Junk the juicer. If the vegetables at the supermarket aren’t today-fresh, opt for fresh frozen. Wear sensible shoes. Eat lunch and go to bed at the same time every day. Get your flu shot. Move around a lot, even when you aren’t exercising. Digitize your medical records, family history and genetic profile, and store this information on a USB stick. Carry it with you always. Share it, anonymously, with the world.

Think of yourself as a system: cancer is not something the body gets and health is not something it has—both are states, dynamic processes really, that the body undergoes. And your system is not the same as anyone else’s: the daily glass of red wine that does wonders for your friend may be killing you. Take note of the specific, unchanging details of your system. Is your ring finger longer than your index finger? That ups the risk of prostate cancer for a man, and of osteoarthritis for a woman. (No one knows quite why, but the marker is well-established.) Keep an eye on your more changeable fine points. Check your nails: yellowish hue bad (go for a diabetes check); white crescent at the base good (iron levels are sufficient). Check your ankles: indentation marks from your socks or loss of hair could mean circulatory problems and increased risk of blood clot.

Do all these things, which essentially add up to two commandments—cut down on daily sources of life-threatening inflammation and take an active part in your own health care—and you stand a very good chance of living to see the end of illness.

So argues Dr. David Agus in The End of Illness, a passionate and provocative assault on the rut in which he believes modern medicine is stuck, especially his own speciality, oncology. It’s been almost a century since deadly infectious disease was pushed into the background of the West’s mortality tables. Yet while deaths from the leading chronic killer, heart disease, have declined by 60 per cent in the developed world since 1950, the cancer death rate has barely budged.

Agus, 46, has the credentials to demand a hearing. He’s a professor of medicine and engineering at the University of Southern California, the 2009 GQ “rock star of science,” founder of two personalized medicine companies and a man who “looks at death two or three times a week,” as he sombrely notes in an interview. “Every week I tell people, ‘I’m sorry, I have no more drugs to try on you.’ I don’t want to do that anymore. It’s killing them, and it’s killing me.”

We need to admit our mistakes and radically reorient ourselves, Agus says. In chorus with a growing number of chronic disease specialists, Agus thinks it’s time to forget the lessons erroneously drawn from the victorious war against infectious diseases, time to realize chronic illness is different. It is not discrete parts that can be targeted with drugs or surgery like a colony of alien bacteria, but the whole system. Cancer is a verb, he repeatedly and strikingly stresses: the body of a leukemia patient is “cancering.”

And with most types of cancer, we are scarcely likely to win a war, not if victory is defined as a complete cure. But if we look at the body as a system, with a few simple lifestyle changes, plus new technologies already in the pipeline, three inexpensive medicines, and a change in the way we store and share medical information, we can achieve a different sort of victory: prevention, delay, control. The end of cancer, the end of all illness, Agus says, is in sight.

For all his faith in technological fixes coming down the road, Agus’s present-day advice has a decidedly old-fashioned feel. And with good reason: “Because that’s where the data is.” Agus is a fierce critic of shoddy and misleading medical tests, ones that are too observational (not controlling for variables and allowing bias to creep in) or too short in the time span covered or involving too few subjects. But there’s no debating the studies, many involving thousands of participants, that demonstrate the deadly effects of simply sitting around.

For example, a 13-year study showed that sitting four hours in a row doubles your risk of dying from or being hospitalized for heart disease later in life, even if you regularly exercise, and almost surely elevates the risk of cancer as well. All told, sitting is almost as deadly as smoking. Agus, surprised to find after measuring his daily steps that he moved around his office far less than he thought, now conducts all telephone calls while walking.

Inflammation is the danger embedded in prolonged sitting, and the killer risk factor that lies behind Agus’s advice. As far as wearing sensible shoes, Agus would not be surprised to hear that wearing high heels lops years off a woman’s life since they are known stressors of leg joints and the lower back. Stress means inflammation, and chronic inflammation kills, probably by slowing or blocking the body’s DNA repair processes. It has been linked to cancer, heart attacks, Alzheimer’s, diabetes and accelerated aging. The more of it you avoid, the better your long-term prospects.

Hence the comfortable shoes and the regular sleeping hours. The human body craves predictability, and stresses out when its daily rhythms are upset. Going to bed and rising at the same times every day is possibly more important than the amount of sleep you get. Avoid naps, unless, of course, you already have a well-established nap habit. And stick to your schedule every day: no sleeping in on weekends.

Likewise, eat at the same time as much as possible. If you have to work through lunch, try to have a snack at the accustomed hour. Something healthy, which means—in conscious echo of Michael Pollan’s In Defense of Food—“as unprocessed as possible; not too much; mostly plants.” Agus has a deep suspicion of the obvious targets (french fries, say), but also of foods and food processing that can plausibly claim to be healthy. Juicing, for instance: “Does your body really want 10 carrots at once?” he asks. Or of supposedly fresh produce that has travelled hundreds of kilometres, leaking its nutrients all the way; better to eat fresh-frozen produce. It’s vital to get your nutrients from the real thing, because for those who think they can make up any dietary deficiency by taking vitamins, Agus has some very bad news.

Vitamin supplements would be bad enough if they were merely useless, he says. The money Americans spend yearly on vitamins—some $25 billion—is sorely needed elsewhere in the medical system. They aren’t getting much for their money now. Consider claims that vitamin D significantly cuts cancer risks and that three-quarters of the U.S. population had insufficient levels of it. For Agus, these results are found in not very high-grade studies; for one thing, he’s at a loss to understand how anyone can claim to have established the correct dose for appropriate D levels. The bone disease rickets is long gone and age-related fractures are not on the rise, meaning that by the only indications we have, the population has quite enough vitamin D. Moreover, some of the miracle stories record what he considers absurdities, one even declaring that vitamin D cream rubbed on tumours can “make them vanish,” which ignores the general fact that the human body reacts differently than lab-grown tumours and that actual tumours in actual patients are difficult to reach with a salve.

Lost in the buzz created by such stories are the results of tests that far better reflect Agus’s gold standard—double-blind, placebo-controlled—one of which concluded elderly women taking D supplements had an increased risk of falls and consequent fractures, and another that found the vitamin had a potentially negative effect on prostate cancer. If our bones are doing well, Agus asks, why add more to a complex system when we don’t really know what it’s doing? Vitamin D feeds healthy cells, so it may also feed cancerous ones. Vitamin C certainly does. Tumours, Agus says, “eat it like candy.” And while vitamin C does indeed attack free radicals, a key villain in inflammation, that’s not always a good thing. The body makes free radicals for a reason (the immune system uses them for killing invading bacteria) and has its own ways of keeping them in check (a store of neutralizing enzymes). When we take supplements that excise an undue number of them, Agus says we are upsetting a delicate balancing act to ends we cannot predict.

Some of the new evidence on vitamin supplements pushes the conclusion from useless to very dangerous. A 2003 meta-analysis that looked at 82,000 patients in total found vitamin E use inconsequential and beta-carotene (a precursor of vitamin A and a common element in over-the-counter supplements) to be deadly enough in prompting heart attacks that the researchers suggested it no longer be studied because of the risks to participants. A major Finnish study found that for the five to eight years patients took the supplements and eight years afterwards, the vitamin A precursor upped lung cancer incidence by 18 per cent. The vitamin E had no effect on lung cancer, although it cut prostate cancer (by 32 per cent), albeit at the cost of a 50 per cent spike in hemorrhagic stroke (bleeding in the brain). “Death is a pretty serious side effect, don’t you think?” sums up an exasperated Agus.

Unless you are correcting a real deficiency or are pregnant, ditch the supplements: “I’ve had more push-back on what I have to say about vitamins than on anything else I argue, including heated conversations at dinner parties with people who have whole shelves of multivitamins. But there are no shortcuts to nutrition and health, except ones that might shortcut your life.”

Agus’s book, which published this week to massive U.S. media coverage, is likely to shake up not just vitamin champions (and manufacturers) but his own colleagues. When he stood before thousands of doctors at a meeting of the American Association for Cancer Research in 2009, and uttered The End of Illness’s core theme—“We’ve made a mistake”—the “hisses that I heard leaking from the audience were disheartening.”

Once you have done what you can do in your lifestyle, and changed the five things that are reducing your lifespan, Agus thinks the battle to reduce chronic inflammation should move to your physician’s office and to the three medicines he believes all middle-aged people should consider. Like neurobiologist Paul Patterson, who has studied the links between children in utero and later diagnoses of autism, schizophrenia and depression, Agus says people take the flu too lightly. In his 2011 book Infectious Behavior, Patterson recorded the final health effects from the great flu pandemic of 1918, which killed more people than the Great War. Those who were in their mothers’ wombs during the pandemic went on to lifetimes of health problems disproportionately worse than those born before or after, including higher rates of diabetes and heart disease—the effects on fetal brains of the mother’s immune system ramping up to fight influenza. Agus too emphasizes the ferocity of the immune system’s response to influenza, reacting “like an irrational personality that blows everything out of proportion, and producing staggering amounts of inflammation.” Every bout of flu leaves “ghostly marks,” aging your blood vessels and leaving you vulnerable to all kinds of inflammation-induced diseases later in life.

So take the vaccine, and if you won’t do that, at least adopt common-sense hygiene: wash your hands and avoid airplane flights if at all possible. The stakes are higher than you thought.

More important than any vaccine, he says, is baby Aspirin, famous for helping to prevent blood clots and thereby staving off heart attacks and strokes, and now revealed to be far more of a panacea than previously thought. Last year British scientists, looking at eight long-term studies involving 25,000 participants, found that 75 mg a day reduces the risk of dying from common cancers by 10 to 60 per cent. And how does Aspirin do that? It’s a powerful anti-inflammatory. Until very recently, baby Aspirin offered a trade-off for physicians and patients—blood-thinning benefits (anti-clot action) versus blood-thinning disadvantages (bleeding). Agus thinks the balance has now tipped decidedly in favour of the benefits.

Then there are statins, which the skeptical oncologist hails as the major wonder drug of our time. Statins like Lipitor and Crestor have dramatically reduced the ravages of cardiovascular disease over the last two decades. They were designed to do so by inhibiting a liver enzyme that plays a key role in producing cholesterol, the bad kind that clogs arteries. But study after study has shown that cholesterol reduction is not the only beneficial result and perhaps not even the most important. They reduce heart attacks even in people without high cholesterol, because they too reduce inflammation. They also shrink your risk of death from respiratory illnesses and infections, even long after you’ve stopped statin therapy, in a multi-year “legacy effect.” Statins are one of the few drugs that will keep you off a ventilator if you ever come down with swine flu. If you are approaching 50 and not on statins, Agus advises, ask your doctor why.

The system-wide effects of statins is a key factor that led to one of Agus’s most arresting conclusions: we probably already have all the drugs we will ever need. “I know that’s a little provocative,” he allows. “But I firmly believe it. Look at the drugs we have now. We can hit every major system in the body. What we don’t know is the dose and the timing and the particulars of individual bodies.”

Agus’s frustration with this state of affairs, the single greatest roadblock to his illness-free world, is palpable: he’s clearly walking faster as he discusses it over the telephone. There are terabytes of medical knowledge out there, but it is not combined or organized. “A patient goes to a doctor who sends him to a specialist, with a side trip to a technician, and there’s hardly any communication between them. Sometimes we can’t communicate. We don’t even have standard nomenclature—what one doctor calls a “fractured” leg another calls a “broken” leg, and they don’t end up in the same data collection.”

There are magic bullets on the horizon, but without data they can’t fire. In 2009, Agus and Danny Hillis—a former Disney engineer who pioneered the development of so-called parallel supercomputers—set up a way to measure 100,000 different types of proteins from a single drop of blood. The goal is to evaluate and make sense of the body’s intricate inner workings in a way that’s much more dynamic and insightful than what’s offered by DNA, which can only tell us about risk rather than predict the actions of your proteins. Within a decade, Agus predicts, people will be able to upload their protein information onto a personal biochip for an individualized plan of action, including both preventive measures and therapies for identified ailments like imbalances in blood sugar (diabetes) or uncontrolled cell growth (cancer).

Their doctors won’t just examine them once a year; they will continually monitor them. But they will only be able to know what to do because patient data will be continuously added to a universal database and fed into new trials and experiments, speeding up our understanding of which drugs work best for which people. This database of millions upon millions of patients might show, for example, that people with a particular genetic profile respond to one type of cancer treatment but not to another. As more people anonymously add their health data, the database would become more and more effective as a tool for preventive medicine. The problem with health care today is that not enough is known about the body to practise preventive medicine, Agus argues. We’re stuck in the diagnostic model, waiting for an obvious symptom to emerge—and at that point, doctors are usually treating a disease that has had every opportunity to progress.

If we continue to “hoard” our health information, as Agus puts it, the future will never arrive. He’s impatient with privacy worries—“I’m talking about taking all identifiers off”—and is hopeful, in a Facebook-era that demonstrates little concern with privacy, that the justice of his cause will bring people around. “I’ll tell them that if we have this information, maybe their children will never have to suffer from the problems they have had. It’s their right to demand an end to illness, and this is how it will have to happen.”

Insomnia

Sunday, January 29th, 2012

By Sue Ricketts

   It first popped into my head when I lay down to sleep. I need to be well rested and agile tomorrow because I have a long drive and then a difficult speech to make to a group of people who don’t care and won’t likely believe anything I say understand my point of view.

And then it started. I had written the speech myself from the information which was sent down the pipe from the top brass. I knew all the facts down cold and had decided on the order of presentation. (Turn on my left side.) I had practised them over and over in the last few hours. I could picture the words as I typed them on my computer when I closed my eyes. This speech would make my reputation. Or maybe it would send my career right down the toilet. Speaking of the toilet I have the urge to go. Get up, do the necessary and come back to bed. Lie down again and get comfortable.

Picture myself standing at the podium looking comfortable. All neatly turned out in the clothes I had carefully picked before coming to bed. That’s what all the experts tell you. Of course, “they” are not the ones having to stand in front of their peers to make a point. Why hadn’t I made an appointment with the hairdresser? It’s hard to feel glamourous with a do-it-yourself do. (Turn over on my right side.)

Look at the clock and realize that’s it’s been an hour since I turned out the light. I’m not asleep yet. Don’t panic. Yet. I need to be calm, cool and rested after my drive to make a good impression. Try counting sheep. Half an hour later, I’m on my left side again and there have been more than one hundred of those fuzzy white things with dust in their wooly coats walk by – and I’m still awake.

Flip over again onto my stomach and then start relaxing my muscles one at a time. Start at the top of my head and work my way down. I get down to my throat which tightens up, but my mind keeps interrupting again with some rewordings of the key points. I need to concentrate. The harder I try the more I keep interrupting myself. Gahh!

Flip all the way over to my right side and try to calm down again. But the changes to the speech keep pushing their way up into my conscience again. Sit up and turn on the light. Spend some time finding that notepad which should be right on top of the things in the night table drawer. Then spend even more time digging down under the junk to find which far corner the pen has slipped it’s way into. By that time the brilliant rewordings have disappeared from the top of my consciousness.

After a few minutes of trying my best to bring those incredible insights back, I put down the pen and paper and turn out the light. (Left side this time.) I’m so tired. I just want to fade away to black. A little peaceful time and then suddenly, there come those wonderful improvements again. Sit up and get out the writing materials again and this time I capture all of my ideas quickly. I do them point form because they need to be captured before they rush off into the night again.

Finally all done I look at the clock and it’s 3:30 AM. Yikes! The alarm goes off at 6:00. Can’t make it any later or I won’t be there for my shining moment on stage. Mentally tell myself to relax and get with the program at hand of relaxing into sleep. Next thing I know the radio is playing some loud rock and roll song from the sixties and it’s time to get up and at it.

Did you ever wonder why speakers always seem to have bits of paper with scribbles on them which even they can’t read? Well, now you know the rest of the story. Particularly if they are the opening act at the symposium.

Insomnia

Sunday, January 29th, 2012

By Sue Rickettts

It first popped into my head when I lay down to sleep. I need to be well rested and agile tomorrow because I have a long drive and then a difficult speech to make to a group of people who don’t care and won’t likely believe anything I say understand my point of view.

And then it started. I had written the speech myself from the information which was sent down the pipe from the top brass. I knew all the facts down cold and had decided on the order of presentation. (Turn on my left side.) I had practised them over and over in the last few hours. I could picture the words as I typed them on my computer when I closed my eyes. This speech would make my reputation. Or maybe it would send my career right down the toilet. Speaking of the toilet I have the urge to go. Get up, do the necessary and come back to bed. Lie down again and get comfortable.

Picture myself standing at the podium looking comfortable. All neatly turned out in the clothes I had carefully picked before coming to bed. That’s what all the experts tell you. Of course, “they” are not the ones having to stand in front of their peers to make a point. Why hadn’t I made an appointment with the hairdresser? It’s hard to feel glamourous with a do-it-yourself do. (Turn over on my right side.)

Look at the clock and realize that’s it’s been an hour since I turned out the light. I’m not asleep yet. Don’t panic. Yet. I need to be calm, cool and rested after my drive to make a good impression. Try counting sheep. Half an hour later, I’m on my left side again and there have been more than one hundred of those fuzzy white things with dust in their wooly coats walk by – and I’m still awake.

Flip over again onto my stomach and then start relaxing my muscles one at a time. Start at the top of my head and work my way down. I get down to my throat which tightens up, but my mind keeps interrupting again with some rewordings of the key points. I need to concentrate. The harder I try the more I keep interrupting myself. Gahh!

Flip all the way over to my right side and try to calm down again. But the changes to the speech keep pushing their way up into my conscience again. Sit up and turn on the light. Spend some time finding that notepad which should be right on top of the things in the night table drawer. Then spend even more time digging down under the junk to find which far corner the pen has slipped it’s way into. By that time the brilliant rewordings have disappeared from the top of my consciousness.

After a few minutes of trying my best to bring those incredible insights back, I put down the pen and paper and turn out the light. (Left side this time.) I’m so tired. I just want to fade away to black. A little peaceful time and then suddenly, there come those wonderful improvements again. Sit up and get out the writing materials again and this time I capture all of my ideas quickly. I do them point form because they need to be captured before they rush off into the night again.

Finally all done I look at the clock and it’s 3:30 AM. Yikes! The alarm goes off at 6:00. Can’t make it any later or I won’t be there for my shining moment on stage. Mentally tell myself to relax and get with the program at hand of relaxing into sleep. Next thing I know the radio is playing some loud rock and roll song from the sixties and it’s time to get up and at it.

Did you ever wonder why speakers always seem to have bits of paper with scribbles on them which even they can’t read? Well, now you know the rest of the story. Particularly if they are the opening act at the symposium.

 

Dining Protocol For Business Success

Sunday, January 22nd, 2012

by Kim Zoller

Posted on January 16, 2012 by idimage

** I must confess that it never really registered that nowadays etiquette and manners of all kinds are not taught in schools. In a country like Canada I believe that there should be a place to go to learn the etiquette and manners of many nations. With the great mix of homelands and customs found here it would help considerably to know what applies with whom and when. Never the less, this is an interesting and informative article and one we should take to heart. – Sue Ricketts

Oscar Wilde said, “The world was my oyster but I used the wrong fork.”

Today, more than ever, deals are sealed at the dining table. If you are not comfortable doing business over a meal you may be losing that business. That is why so many companies around the country are investing in dining etiquette and protocol experiences for their front line employees.

Business dining is about just that – business.  Don’t get confused about why you are there.

First things first, when you are eating a business meal, please remember – you will eat again.  If you are hungry at the end of the meal, you can always go through a drive through. During the meal match your eating pace to match your client’s pace.  You do not want to be finished while your client is still eating, or vice versa. When your client is finished, you are finished.

The place setting, which is your napkin? Just think of a BMW car and when you sit down at a table. From left to right, “B” is your bread, “M” is your meal and “W” is your water or any drink. The bread plate is always to your left and drinks are always to your right.  With that in mind, when you look at a preset table and see the napkin in the coffee cup, yours is the one to the right of your setting.

Last week a client was telling me that someone invariably takes her bread plate at functions. Not wanting to embarrass anyone and not knowing what to do, she just does not eat any bread.  My suggestion is to wait until everyone has taken his or her bread plate and ask the person next to the unused plate to pass it to you, or ask the waiter for another.

Bread and butter, what do you do? Put a dab of butter onto your plate and break off a piece of bread small enough to put the entire piece into your mouth.  You butter that small piece of bread and eat.  Butter the bread on the plate not in your hand.  Please, no buttering the entire roll and taking a big bite.

Some tips to remember throughout the dining experience:

  • Wait until everyone has been served to start eating.
  • Silverware goes from out to in – corresponding with the courses, first to last.
  • Your silverware never hangs off the plate onto the table, keep it resting on the plate.
  • Your napkin does not go back onto the table until it is time to leave the table at the very end of the meal.  If you excuse yourself, place your napkin in the chair, not on the table.
  • Cut one bite at a time, do not cut all your food up before you take a bite.
  • Eat with your mouth closed.
  • Do not turn your preset coffee cup over if you do not want any; just say “no thanks” when they are pouring.
  • Put lipstick on in the restroom, not at the table (the same applies to toothpicks).
  • Remember your BMW.

Special Rules?

Sunday, January 15th, 2012

By Sue Ricketts

I don’t spend a whole lot of time watching TV. Most of it is just not very interesting to me. I watch the news and a things like the Fifth Estate and other educational programs. One of those that is consistently interesting is CBC.ca/ Marketplace. They always bring out important information on what is happening out there in Canada. They expose lies, educate consumers and try to find out the five W’s of journalism on whatever topic they have chosen for the week.

Each program they have a segment called Busted which is often an eye-opener into something which people have been doing or buying. Below is a segment on one of those things which are becoming more and more popular every year.

We all agonize over gift giving and it seems to make sense to purchase a gift card instead and let our family and friends choose for themselves what they would like to have.

This little gem shows us how we can be ripped-off at our own expense. All I can say is caveat emptor – buyer beware! If you paid money for a card, would you believe that the giftee might not get all or even any of the money you paid? Sadly, it seems that they may not. Shame on the crooks for using the familiar Visa name to perpetrate a fraud against us. Shame on the banks too for being involved. And thanks a whole lot provincial and federal governments for letting us citizens become prey to yet another bunch of conmen.

Please take the time to follow this link and be an informed buyer. You can leave comments on their website or write to you MP and MPP/MLA to make them aware that you don’t appreciate their inaction on this.

 

Are there special rules for gift cards sold by the banks?

Last year, Canadians spent about six billion dollars on gift cards. But we’ve heard many complaints from viewers about a certain kind of gift card that are issued by banks. In this week’s Busted segment, Erica Johnson puts the Visa Gift Card to the test.

http://www.cbc.ca/marketplace/2011/visagiftcard/

One place to start looking for more information is http://www.creditcardscanada.ca/answers/ask

 

A March Forward

Sunday, January 8th, 2012

By Sue Ricketts

The two partners of VocalTec Inc. had met while serving in the Israeli Defence forces. They looked closely at the voice packeting technology used by military services to communicate and let them talk from anywhere to anywhere. Alon Cohen and Lior Haramaty where in their early 20s when they sat down and decided to find a way to let the general public use this technology. It was a way to speak with someone who was not with them, s Alexander Graham Bell had done nearly a century before. The best part was that their service was almost free because it took advantage of already existing services and equipment. They where the first pioneers to come up with the idea of an audio transceiver just before the twenty-first century arrived. Wonder why you never heard of them? Well, here is my imagined version of their story.

+++++++++++++++++++++++++

Alon and Lior spent days and days working to create a device which could both send and receive sound communication. At first, they didn’t try to hide what they were doing. But then strange things began to happen. There was a late-night fire which was discovered to be arson at the workshop where they met each day. They noticed a particular car which always seem to be parked just down the block as they went to work and when they left in the evening. They recognized the telltale signs that they were being watched from the time they had spent In the Defence Forces.

The week before the mysterious fire they had gone to the bank to secure financing to continue their project. Of course, this meant that they had to present a business plan and explain exactly what it was that they where trying to do.

After the fire they went to the police station to report the strange car that seemed to be parked in their neighbourhood so often. The first officer they spoke to took all their information and seemed very concerned. She promised to start an investigation and see what she could find out. They never heard from her again and were told that she had been transferred suddenly to another city on extremely short notice.

When they did not hear from the police officer they returned to the station and were told by the desk sergeant that the car in question was traced to a man visiting his parents while on leave for a few weeks. They couldn’t understand why there would be two people sitting in the car at all times they had seen it.

Even though the attending firefighters had commented on the presence of kerosene at the scene of the fire, the desk sergeant assured them that the Fire Captain in charge had found nothing to suggest that the fire had been set or was anything other than accidental.

Late one evening Lior was making his way through the rubble trying to salvage what he could to move to their new workshop. He had insisted Alon go home when his wife called to say she had found three urgent messages for him waiting on the phone when she came home. Lior continued, until he realized how dark it had become. He looked up to see three men coming down the road with what appeared to be a baseball bat over one’s shoulders. He got a terrible feeling in his stomach and took off in the opposite direction as fast as he could go. He wasn’t fast enough though as they caught up to just before he reached the corner. He felt numbing pain as one of the men continued to strike his leg. Fortunately, patrons at the local restaurant around the corner heard his cries for help and came rushing to his aid.

While he lay in the hospital recovering Alon came to see him and said that the phone messages had all come from a number not in service. He paid the phone company to trace where the call came from and was told that it was one of the extensions listed under the national bank head office. The very bank whose branch they had applied for the loan at.

It didn’t take a genius for them to figure out that someone did not want them to complete the transceiver. Lior was not going to recover quickly. They needed to find a protector someone who could find out who was against them and make sure to neutralize them.

One of Alon’s wife’s cousins worked for Interpol and had connections or so it was rumoured. That night they called him and asked him to please come by the hospital to speak with them. When this skinny, balding older man with very thick glasses arrived he certainly didn’t look like someone who could provide protection. The two inventors hesitated before finally telling Cousin Maxim the whole story and how frightened they both where for themselves and their families.

Maxim listened without comment and when they finished he sat there for some time before he finally began to talk.” I think I know of some people who would be willing to help you. But you would have to be willing to forget about building your device here. You might even have to leave the country for a while. Is that a possibility?”

Lior and Alon looked at one another as they both thought about uprooting their families and weighing the dangers and threats of staying here. They had never lived anywhere else. What could they expect? Could they count on protection for everyone? Was it worth it to pursue their idea?

As a nurse came in to administer the latest round of pain medication, both men realized that they had no choice if they wanted to ensure nothing like this happened to the others whom they care so much about.

Cousin Maxim instructed Alon to go immediately and have his family pack for vacation at one of the beach resorts on the Mediterranean. He was to go to Lior’s family and do the same, making sure they brought clothes for Lior too. The whole flock of nine people, parents and spouses and a young baby were to be waiting at Ben Gurion airport, in the International terminal at 8 PM that night. Maxim insisted that he would arrange to get Lior released from hospital.

Hours later as he lay worrying there was a sharp rap on his door and Lior was shocked to see two burly soldiers from the Defence Forces coming into his room. He looked out into the hallway and was relieved to see Cousin Maxim giving him a small wave as he spoke to the nurse on duty. The military men helped him dress and put him in a wheelchair as they explained that he was being transferred to a special hospital for military personnel. He would be going directly to the airport for transportation.

On arrival at Ben Gurion airport Lior was taken to a military helicopter without any of his family and was whisked off to unknown places. The flight took him to a place on the Egyptian peninsula where he was taken to be examined by two specialists to make sure that his leg had been set properly. They were not happy with the job done by the civilian doctors and so he found himself being sedated.

When he finally came out of it he was filled with fear both for himself and all the others. Where were they? Had it somehow been a trick to kidnap them? There was Cousin Maxim sitting beside his bed. His first panic continued for a few minutes as nothing was said. Had he been betrayed? Where was his family? What had he fallen into?

“Calm down. Calm down, my friend. You are safe” said Maxim as he reached out a gentle hand. “We are in Sharm el Sheik, Egypt and soon we will take you to the Ritz-Carlton resort where you can have breakfast with your family and Alon’s. This stop was necessary to make sure that you healed properly. Your new protectors are concerned that you recover well.”

Was this a miracle? Did someone really want to help them?

Following a hectic ride in a military ambulance they arrived at the resort and were welcomed by the two families with open arms. In the background four very serious looking men in black suits wearing Raybans indoors waited until they had a chance to catch up on their arrival late last night. Everyone was thrilled with the beautiful resort and the accommodations.

Eventually Maxim suggested that the families go for a swim while the inventors talked to the new friends. Over a delightful meal of fruits and griddle cakes, they were introduced to two CIA agents from America and two representatives from the US Patent Department. It seems that the insignificant looking Maxim had managed to speak to some of the higher-ups in the Defence Force who made contact with their American partners. The inventors were offered the opportunity to come to America for long enough to finish their audio transceiver and would receive financing on condition that they registered the patent in the States. If needed they were assured that continued financing would be available to set up a company to use their device anywhere in the world that they chose.

The two young men were astounded at the generosity of the offer and it took some convincing until they believed that the offer was genuine. Things like this didn’t usually happened to young men of no particular fame. They were assured that the Defence Forces had given strong character references on both of them and that was why the offer was made.

And that’s how it came about that the technology for voice over internet communication first came into existence in the States instead of their home country of Israel. Eventually they went home to set up their company to use the technology they had invented after their attackers were convicted and put in jail. The bank employee who had taken their application for financing had passed the information along the line to his head office for approval. Someone there saw an opportunity and contacted the major phone service provider. For a price, she had given them details of the competing device being made which would threaten their profits and maybe even put them out of business. Investigators were able to trace her sudden wealth back to it’s source and gather proof of those responsible.

What a harrowing tale of the birth of progress which has allowed people all over the world to communicate easily. Slowly, slowly, humankind are putting light into the dark corners were those who seek power try to hide their dirty secrets and protect their sources of wealth from the rest of humanity.

The Blossoming

Sunday, January 1st, 2012

By Sue Ricketts

Isaak Markovici was nothing like what people thought she was. Her life ambition was to be a scientist who discovered a cure for some of the worst diseases that plagued human’s. Inside she dreamed of magical powders able to be administered to all those in need. To be on call at any point on the globe just in time to effect a cure. Her special interest was diseases spread from contaminated water.

When Isaak was a child in Nairobi, she had contacted measles and was almost totally deaf as a result. Her missionary parents had taught her to be quiet and self-effacing so she never stood out in a crowd. Because of her hearing loss she always felt that she was not speaking properly and so she remained silent most of the time. It was easy to overlook Isaak. Inside was a caring, beautiful blossom waiting to be discovered.

She worked with a Professor on a method to purify water and keep out the contaminants which spread the most debilitating strains of dysentery. She and two other students did all of the work but when the time came to publish their findings, the vaunted Professor took all the glory for their ground-breaking discovery and only listed one of her fellow researchers. When Isaak and the other researcher confronted the third student he told them that his Father had paid for the grant which allowed them to do the research so he was entitled. This was the death of many of her hopes for being rewarded for her long years of study and shattered her faith in the good of others.

As she finished Grad School in Montreal, she began to carefully research which of the major drug companies were looking for researchers. That’s how she first met Barker Howden, the person at Merson Pharmaceuticals who was charged with finding top-notch talent for their world-wide operations. She was looking for a way to get hired for the labs at Merson and was introduced to him through a friend of a friend who knew somebody.

When they met over dinner at a Thai restaurant, Isaak was surprised to find that Barker was clean-cut and handsome with his wavy dark hair and amber coloured eyes. He was soft-spoken but confident and took charge effortlessly. They surprised each other by both ordering spicy Pad Thai with chicken and peanuts. Both confessed that they weren’t much into drinking anything stronger than pop. Over coffee and desert he coaxed her into talking about herself and what she was looking for in the next few years. Isaak confessed about her dreams of providing cures to everyone at cheap cost as needed. Barker listened sympathetically but said very little. She spoke about her research and did her best not to sound bitter about not being cited for her work.

It turned out that Barker had gone on a school trip to Africa one year to help build wells for two villages and had passed through Nairobi a few times during his stay. His father was a Minister in their hometown and encouraged all his children to get involved with helping others who didn’t have the luxuries and benefits they did.

When they parted, Isaak found that she had agreed to meet him again at the same restaurant for dinner next week. She’d never had a real date before which wasn’t arranged by a relative or a friend and didn’t know how to handle this new turn of events.

In a panic she turned to the researcher who worked with her at school and confided that she thought Barker Howden was the most special person she had met to date and that she wanted to impress him and get to know him better. That week was a whirlwind of choosing the right outfit to wear and getting her hair cut and styled professionally for the first time in her life. For the first time, she wanted to look special for someone else.

As Isaak walked into the restaurant, Barker stood and took her hand. He was speechless at the change in her appearance. The quiet mouse could really roar! She was everything he looked for and he had an offer for her which surprised her more than she ever imagined. He offered her the job of second-in-command at Merson’s world-wide Distribution Centre to work with him and his crew on how to provide just in time medicines to those in need. He explained that the job would require travel and dealing with government officials around the world. He promised to help her learn how to confidently present plans to them all. That’s how the dowdy researcher came to life and found her dreams coming true. If you believe in your heart that you want something, it will find it’s way to you.

Light-Hearted Stories of Hope

Sunday, December 18th, 2011

© 2003 by Hollywood Stories. All rights reserved

Once when he was a little boy in England, Leslie Hope (He later renamed himself “Bob” after a race car driver he idolized) wanted to pick an apple off a tree. Symbolic of his career, he didn’t want just any apple but the highest one possible. He lost his balance, fell — and permanently changed the slope of his nose.

After years in vaudeville, his big break in Hollywood was getting the part Jack Benny had turned down in the Paramount film “The Big Broadcast Of 1938″.

The director Mitchell Leisen could not stand the star of the film, the ornery WC Fields, who would run off the movie set and come back too soused to do the required scenes, flub his lines and scream for his lawyer.

Liesen found Bob Hope much more cooperative, although he was a nervous ham in front of the camera. Desperate to be a more traditional leading man like Fred MacMurray, Hope begged Paramount to pay for a nose job but they refused. It was in this film he got to sing “Thanks For The Memories” which along with his ski slope nose became Bob Hope’s trademarks.

When Bob Hope found out that Jack Benny had hired two writers for $1,000 a week for HIS radio show, he in turn hired ten writers for $100 a week each and hated paying. At times he would gather the staff at the bottom of a stairwell and toss their paychecks down as paper airplanes. Other times Hope would deliberately interrupt his scribes intimacy with their wives by calling their houses very late at night to go over new material.

For a man who played third billing to Siamese twins and trained seals, Bob Hope has become the most recognized profile and talent in the world. And, in the entire history of show business, no individual has travelled so far — so often — to entertain so many.

Hope’s entertainment persona has been evident in every decade of the 20th century — from impersonating Charlie Chaplin in front of the firehouse in Cleveland in 1909, to celebrating an unprecedented 60 years with NBC in 1996.


For their part, the writers created the Bob Hope movie character, egomaniacal, womanizing and cowardly; and all but the last trait were true.

  1. Bob Hope’s relationship with Bing Crosby was a love-hate attraction. In one of their early road movies Paramount Studios filmed two endings in which each of the boys ended up with Dorothy Lamour, to see which star the audiences preferred. They overwhelmingly chose Bing which annoyed Hope, who got back at his costar by constantly reminding him that he wore a toupee.

    In one scene both of them had to lie on the same bed together (innocently, they were resting) and Bing refused to take his hat off. No amount of coaxing from Paramount executives could get Crosby to change his mind; he did not want to hear Bob’s toupee barbs.

    Hope later said the greatest acting performance he ever gave was smiling when Bing won his academy award for Going My Way (1944).

    Bob Hope’s frequent leading lady, Lucille Ball, was an even match for Hope in the ambition department. She lobbied the comedian to hire her little-known band leader husband Desi Arnaz for his radio show. She later regretted it when Desi slept with every showgirl who applied for a job, with rumours flying about Hope ending up with his second choices.

    Delores Hope was as long suffering as Lucy was. One time she was among a crowd waiting backstage for him after a live show. A reporter asked her,”Are you connected to Bob Hope in some way Miss?”

    “No,” she responded. “I’m just his wife.”

    In the late 30s, Hope made fun of veterans on his radio show. However, performing at army bases was a way to bring up ratings. Then came World War II with Bob Hope and a number of other stars recruited by the government for a war bond selling, victory caravan tour.

    Unlike many of the pampered celebrities who complained about the cramped quarters on their shared train, the ex-vaudevillian Hope was exhilarated by the travel. It was no problem for him to go overseas to entertain the troops.

    At first Hope found America’s homesick young fighting men to be the easiest audience he ever faced. Jokes that would die in the states would get uproarious laughter from the troops. In the beginning Hope stayed out of combat areas, but then he reasoned that those in actual battles needed him the most and would laugh harder. In time, Hope became addicted to the to the danger of flying in planes that might get shot down or performing in places that had recently been attacked.

    But he was greatly moved by the injuries he saw in hospital wards, and quietly helped set up several of the soldiers he met in their own businesses after the war ended.

    Later he could not understand the Vietnam situation, getting in trouble when he repeatedly suggested we should bomb the enemy into submission. Bob Hope’s love for the troops stayed constant, even in Nam when they booed him.

    Hope got along great with all the Presidents he met, whether he agreed with their politics or not. He once said that Roosevelt laughed so hard at his jokes he almost voted democratic.

    He loved telling the story about a marine in World War II who was disappointed that he had not killed any Japanese soldiers. At the edge of a jungle he tried to smoke them out, by shouting,” To hell with Hirohito!”

    It worked, a Japanese soldier came out and shouted,”To hell with Roosevelt!”

    The marine lowered his weapon,” Darn it, I can’t shoot a fellow Republican.”